Celebrating One Year of The Ultimate Advantage
April 14, 2023

The Ultimate Advantage is one-year old! 

Over the past 12 months, we’ve travelled the length and breadth of the country (and spent rather a number of hours on virtual platforms) to deliver our bespoke training and coaching sessions to business leaders across the world. Plus, we’ve taken centre stage at some of the most prestigious conferences and events nationwide, and hosted and facilitated round tables, and panel discussions. It’s certainly been a whirlwind, but we’ve pinned our Founder, Fliss down, to reflect on our first 12 months, explore her initial motivations for the business, and get an insight into her ambitions for the next year (and beyond!).

 

What motivated you to establish The Ultimate Advantage?

I’ve always been mindful of the true power of great communication, but in more recent years – through my PR and Communications agency – I’ve been called on much more frequently to help leaders and Boards to bring absolute mastery to their message, perfect their delivery, and mitigate and manage some challenging communications issues.

 

The support that Rhi, Al and I were able to offer (even within a dynamic agency like Zen Communications) was naturally curtailed, and we started scoping what a sister company, absolutely dedicated to the art and science of communication, might look and feel like. The three of us have a collective experience of over 60 years working with the most senior-level clients, covering some of the biggest brands and organisations across the globe.

 

We helped them to communicate with impact and integrity, and to powerfully connect with those that matter the most to them, and we knew that we could make a real difference if we had the time and space to offer that all more widely.

 

Just like that, The Ultimate Advantage was born.

 

What have the past 12 months looked like?

We formally started trading last March, and it’s been a truly exciting year. We’ve supported a variety of businesses – from a global recruitment firm, to a number of US-based pharmaceutical companies, leading local authorities here in the UK, manufacturing and engineering businesses, and a number of those in emerging technology – to assist them to deliver empowering speeches, manage Board disputes, and leverage personal impact.

 

It's a real privilege to see our clients transform how they communicate, and to witness the benefits that it brings them, their teams, and their businesses.

 

What do you have planned for year two?

We have a whole host of really exciting projects lined up, including speaking at conferences and events, hosting one-to-one and Board-wide trainings, bylining a veritable mountain of articles and guidance documents, and getting the draft complete on our first book! (Do keep an eye on our socials for more information on all of these).

 

We’re committed to growing a successful business, absolutely, but also to growing one which makes a positive difference in our world. Looking at the diary ahead, it feels like we’re well on the way to achieving that, which feels fantastic! 


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By Felicity Wingrove August 13, 2024
Storytelling is certainly a powerful art - both in the creation of intentional stories released into the world to entertain, enthuse, or inspire, and in the internal dialogue which has evolved to keep each of us safe. But it also holds significant weight as an effective corporate communication tool… We recently shared our insights about the importance of determining your truth in amongst the truth when it comes to the tales we tell ourselves as a response to the world around us. But once this has been mastered, storytelling can help you to further connect and engage – whether at Board level or communicating with your entire workforce.
By Felicity Wingrove July 10, 2024
From early childhood we’re taught the ancient art of storytelling. We start with ‘once upon a time’ and end with ‘happily ever after’, and we carry on telling ourselves stories as we grow and step into the world around us. But they don’t always serve us well. And that’s in large part because we’re each so unique and we view the world through our own personal stained-glass window sunglasses. Each pane of glass has been shaped and coloured by our own lived experiences, the culture in which we were raised, and the many ‘truths’ we’ve been taught along the way. And these impact how we interpret, respond and react to the stories we’re told, and that we tell ourselves. We read into a person’s intent, decipher what they ‘really’ mean, or work to sense what’s coming next. It’s all perfectly natural and it’s ultimately how our brain has evolved to keep us safe, but it’s rarely the truth and very much more often our truth. Take a lunch with friends as an example. Imagine walking into the restaurant and seeing them all together over the other side of the room, laughing and having a great time. You walk towards them and as soon as they see you, they fall quiet and look a bit awkward. You could make that behaviour mean that they were talking about you, or that they were planning a surprise birthday party for you. Neither may be the whole truth but just think about how you’d act if you believed either of those stories, how your friends would respond, and how the end of that lunch might look and feel… So few of us realise that our inner narrative doesn’t come from a neutral place, instead, just like our stained-glass sunglasses, it’s moulded by our experiences, self-image, and personal filters. And this is ever-applicable in the corporate world too. Two individuals receiving the exact same email, can have wildly different interpretations, and that comes down to their filters and how they read or process it. When we assume the intent behind a message based on our inner storytelling narrative, it absolutely impacts our response to that message. Our reaction may be defensive, potentially leading to a negative exchange that may have been completely unnecessary in reality. So always pause. And bring conscious awareness to anything that a communication (regardless of its form) brings up for you, and then ask yourself if the messaging you took from it was the truth, or was it your truth?

Download our guide to learn the five secrets to compelling communications.

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