Prestigious Speaking Association Partnership
September 15, 2023

Fliss is celebrating once again becoming a member of the prestigious Professional Speaking Association (PSA), as part of her mission to assist business leaders to enhance their communications to ultimately transform how they work and how they collaborate with their teams.


Here she reveals her motivations behind joining and what this means for business…

What is the PSA?

The PSA proudly hosts 600 members consisting of keynote speakers, trainers, coaches, after-dinner speakers, emcees, and everything in between. It serves speakers and their businesses, helping them to learn and grow. 


Why have you chosen to become a member of the PSA?

When we launched The Ultimate Advantage last year, we knew that delivering keynote speeches, hosting roundtable events, and appearing on webinars and podcasts would be an essential part of conversing with business leaders across the globe. And with decades of experience in linguistics, neuroscience, and the psychology of language, I’m certainly no stranger to the importance of compelling communication and how to achieve it. 


But the PSA will further enhance this knowledge, provide opportunities to network with like-minded individuals with a shared ambition for professional speaking excellence, and allow me to spread my language mastery insights to more businesses worldwide.


What’s involved in joining the PSA?

As one of the most prestigious speaking associations in the UK, stringent rules and eligibility criteria must be met in order to gain membership. I had to confirm that I was already being booked (and appropriately paid) to speak, provide multiple references, and share footage of talks that I’ve hosted to date. 


You were a member previously - why did this come to an end?

Having already been a member of the PSA, I’ve experienced first-hand the abundance of support it has to offer and the brilliant community it hosts. At the time, however, I was focused on my PR Agency, Zen Communications, and speaking wasn’t central to our strategy. Now that’s running happily without me, I can focus on The Ultimate Advantage, and pursue membership of the PSA and reap the valuable support it will provide. 


To learn more about the PSA, check out their website:
www.thepsa.co.uk


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By Felicity Wingrove August 13, 2024
Storytelling is certainly a powerful art - both in the creation of intentional stories released into the world to entertain, enthuse, or inspire, and in the internal dialogue which has evolved to keep each of us safe. But it also holds significant weight as an effective corporate communication tool… We recently shared our insights about the importance of determining your truth in amongst the truth when it comes to the tales we tell ourselves as a response to the world around us. But once this has been mastered, storytelling can help you to further connect and engage – whether at Board level or communicating with your entire workforce.
By Felicity Wingrove July 10, 2024
From early childhood we’re taught the ancient art of storytelling. We start with ‘once upon a time’ and end with ‘happily ever after’, and we carry on telling ourselves stories as we grow and step into the world around us. But they don’t always serve us well. And that’s in large part because we’re each so unique and we view the world through our own personal stained-glass window sunglasses. Each pane of glass has been shaped and coloured by our own lived experiences, the culture in which we were raised, and the many ‘truths’ we’ve been taught along the way. And these impact how we interpret, respond and react to the stories we’re told, and that we tell ourselves. We read into a person’s intent, decipher what they ‘really’ mean, or work to sense what’s coming next. It’s all perfectly natural and it’s ultimately how our brain has evolved to keep us safe, but it’s rarely the truth and very much more often our truth. Take a lunch with friends as an example. Imagine walking into the restaurant and seeing them all together over the other side of the room, laughing and having a great time. You walk towards them and as soon as they see you, they fall quiet and look a bit awkward. You could make that behaviour mean that they were talking about you, or that they were planning a surprise birthday party for you. Neither may be the whole truth but just think about how you’d act if you believed either of those stories, how your friends would respond, and how the end of that lunch might look and feel… So few of us realise that our inner narrative doesn’t come from a neutral place, instead, just like our stained-glass sunglasses, it’s moulded by our experiences, self-image, and personal filters. And this is ever-applicable in the corporate world too. Two individuals receiving the exact same email, can have wildly different interpretations, and that comes down to their filters and how they read or process it. When we assume the intent behind a message based on our inner storytelling narrative, it absolutely impacts our response to that message. Our reaction may be defensive, potentially leading to a negative exchange that may have been completely unnecessary in reality. So always pause. And bring conscious awareness to anything that a communication (regardless of its form) brings up for you, and then ask yourself if the messaging you took from it was the truth, or was it your truth?

Download our guide to learn the five secrets to compelling communications.

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